Digital Marketing Course

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OBJECTIVE : This comprehensive digital marketing masterclass is designed to provide participants with a thorough understanding of the key concepts, strategies, and tools in the field of digital marketing. Through a combination of theoretical knowledge, practical exercises, and real-world case studies, participants will develop the skills necessary to create and implement effective digital marketing campaigns across various online channels.

Learning Points :

Benefits of Digital Marketing Course
  • Introduction to Digital Marketing
  • Overview of Digital Marketing
  • Evolution of Digital Marketing
  • Importance and Benefits of Digital Marketing
  • Key Trends in the Digital Marketing Landscape
  • Understanding the Digital Marketing Landscape
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Advertising
  • Social Media Marketing (SMM)
  • Email Marketing
  • Content Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • Mobile Marketing
  • Creating a Digital Marketing Strategy
  • Setting SMART Objectives
  • Identifying Target Audience and Personas
  • Competitive Analysis
  • SWOT Analysis for Digital Marketing
  • Budgeting and Resource Allocation
  • Website Optimization and User Experience (UX)
  • Website Design Best Practices
  • Landing Page Optimization
  • Conversion Rate Optimization (CRO)
  • User Journey Mapping
  • A/B Testing
  • Search Engine Optimization (SEO)
  • On-Page SEO
  • Off-Page SEO
  • Technical SEO
  • SEO Tools and Analytics
  • Local SEO Strategies
  • Pay-Per-Click (PPC) Advertising
  • Google Ads
  • Facebook Ads
  • LinkedIn Ads
  • Ad Copywriting
  • Budget Management and Optimization
  • Social Media Marketing (SMM)
  • Social Media Strategy Development
  • Content Planning and Creation
  • Social Media Advertising
  • Social Media Analytics
  • Emerging Trends in Social Media
  • Email Marketing, Building Email Lists, Email Campaign Design, Automation and Segmentation
  • A/B Testing for Email MarketingGDPR Compliance
  • Content Marketing, Content Strategy, Blogging and Article Writing, Video Marketing
  • Infographics and Visual Content, Measurement and Analytics for Content
  • Analytics and Data-driven Decision Making, Google Analytics, Social Media Analytics
  • Key Performance Indicators (KPIs), Data Analysis for Marketing Optimization
  • Legal and Ethical Considerations in Digital Marketing, Privacy Regulations (e.g., GDPR)
  • Ethical Practices in Digital Marketing, Dealing with Negative Feedback and Crisis Management
  • Emerging Trends and Future of Digital Marketing, Voice Search, Artificial Intelligence in Marketing
  • Augmented Reality (AR) and Virtual Reality (VR), Chatbots and Conversational Marketing
  • Lectures and Presentations, Hands-on Practical Exercises, Group Discussions and Case Studies
  • Guest Lectures from Industry Experts,Final Project: Develop a Comprehensive Digital Marketing Campaign
  • Quizzes and Assignments
  • Participation in Class Discussions
  • Final Project Presentation and Report